Woolworths Launches Big W App

Woolworths’ iPhone and Android apps have proved popular, and the retailing giant appears to have a bunch more mobile enhancements up its sleeve. As well as rolling out a Big W price comparison app for iPhone users, it is also planning future enhancements including direct shopping from its apps and click-to-collect services.

The Big W app, which runs on iPhones and iPads, has a simple but useful idea: scan a bar code and it will show you the price for that item if it’s available in Big W. It also includes options to view current catalogues and locate stores, but I suspect it’s the price comparison feature that most people will be tempted by. No word yet on an Android version, but we live in hope.

Further ahead, Woolworths is planning to integrate online shopping options into its existing apps, letting you order groceries online and set delivery times, or order items online and then pick them up from a particular store (so-called “click-to-collect” options). While those sound intriguing, bear in mind they could make you over-spend. According to Woolworths’ own internal data, customers who shop both online and in physical stores end up spending 70 per cent more than more traditional shoppers.

Big W [iTunes]

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