Its latest mobile deals are decidedly Android-centric, but Woolworths has stuck to the familiar iOS path for its first official mobile app. The newly-released app covers pretty much what you'd expect in a supermarket assistant: a GPS-based store finder, a shopping list creator which includes barcode support, a weekly catalogue update and a recipe database.
We asked a Woolworths spokesperson if an Android app was also on the cards, and were told development had started and something should appear "in the next couple of months". In the meantime, the iOS app is a free download. I'm not equipped with an iOS device right now, so if you give it a try, tell us what you like (and what you don't) in the comments.
Woolworths [iTunes App Store]