Domino’s launched its mobile ordering site last week to great success, already selling over a million dollars worth of pizza through it. Despite this, the pizza chain is planning to launch Android and iPad apps “by Christmas” to run alongside the mobile site and its iPhone app.
There was speculation that the mobile site may replace the iPhone app and throw out any hints of an Android app, but Domino’s have decided to target all platforms. It’s an odd strategy, and expensive to say the least, but one they’re banking on considering that they believe 50 per cent of all sales in the next three years will be digital.
Domino’s sets its solution apart from other pizza chains with a unique tracking system that lets you see when your order is taken, when the pizza is being cooked, and when it’s ready for pick-up or delivery. As we previously mentioned, the mobile site and incoming apps also let you customise your pizza, enter discount voucher codes, and register your details for quicker orders in the future.
Have you tried the mobile site yet? Let us know what you think of it in the comments.