Domino’s has released New Pizza Chef, an app for Android and iOS that uses the latest in augmented reality (AR) technology to help you create your own pizzas and put you in charge of the pizza kitchen’s creative department. Here’s how it works.
Domino’s group chief digital and technology officer Michael Gillespie said “Google’s ARCore and Apple’s ARKit uses the phone's camera to provide stable, advanced spatial awareness and an understanding of the real world around our customers. Enabling them to see their dream pizza steaming right in front of them and viewed from any angle".
Gillespie added, "Developed using the Unity cross-platform game engine, an engine more associated with gaming than mobile retail, the new Pizza Chef offers a high quality of realism in its images as well as incorporating gamification elements to further engage customers".
The new functionality lets you visually create your pizza by dragging toppings onto a virtual pizza, selecting your preferred crust, sauce, cheese and swirls and see it being created first-hand. Each ingredient shown reflects the weight used in store so the pizza you receives looks the same as the one you created. The company wants to change the way people think about pizza
New Pizza Chef with Augmented Reality is now part of the Domino’s App available for iOS and Android devices. If you have previously installed the Domino’s App can use New Pizza Chef once you download the app update.