Domino’s Launches Mobile Site For Easy Pizza Ordering From Any Phone

Pizza chain Domino’s has offered an iPhone ordering app since late 2009, but that didn’t help anyone with an Android, BlackBerry, Windows Phone 7 or Symbian device. Enter a new mobile-optimised site, which lets you place orders on any Internet-connected mobile.At Lifehacker, we’re great believers in the principle that building a mobile app is a waste of company money if you can get the same effect with a site designed for smaller mobile screens but which works on a variety of platforms. The challenge with a mobile pizza site is to ensure that you can customise the order suitably while not wasting screen space or using complex elements like Flash that don’t work on many mobiles.

The Domino’s site makes a pretty good fist of this, letting you customise pizzas with a choice of crust types and sauces. Even the “make your own” Designa option is available. There’s also provision to enter the all-important discount vouchers, and you can use an existing Domino’s online account to save entering details and track your order once it’s been lodged.

The site is available on pretty much any Internet-enabled mobile if you visit the main dominos.com.au page. If your phone doesn’t successfully manage the redirect, tell us in the comments.

Domino’s