Pizza Hut Launches Vegemite-Flavoured Pizza. No, Really

To coincide with Australia Day, Pizza Hut has unveiled a new Stuffed Crust pizza that arguably tops the Doritos and Cheeseburger crusts in sheer weirdness. The Mitey Stuffed Crust Pizza takes a regular cheese-filled crust and infuses it with Vegemite. (Aussie, Aussie, Aussie! ...Er, anyone?)

It's taken 90-odd years, but someone has finally decided to put Australia's favourite breakfast condiment on top of a pizza. The result is the Pizza Hut Mitey Stuffed Crust: a combination of Vegemite and mozzarella cheese melted into the crust. It can be added to any pizza for a surcharge of $3.

Here's the accompanying advert from Pizza Hut, which employs some crafty reverse psychology:

According to Pizza Hut Australia's head of marketing Fatima Syed, the new crust represents "an Australian rite of passage" that many of us have enjoyed since childhood. We're willing to bet that nobody has ever thrown pepperoni into the mix though.

“The Mitey Stuffed Crust Pizza works unbelievably well with any of our topping combinations and we couldn’t think of a more quintessentially Aussie pizza to launch in time for Australia Day," Syed gushed in a statement.

Do you think this flavour combination could possibly work? While it's true that many people enjoy Vegemite mixed with cheese, the same generally isn't said about tomato paste. Or bacon. Or BBQ sauce. Presumably, the success of this crust will come down to the type of pizza you order. Plain cheese seems like the safest bet.

The limited-edition Mitey Stuffed Crust is available to purchase from today. We'll be back tomorrow with an in-depth taste test.


Comments

    I see it as basically a Cheesymite Scroll from Baker's Delight, around a pizza. With something simple like plain cheese or pepperoni, I don't imagine it would taste bad at all. The sodium, on the other hand...

    Just had a piece here in the office, and my conclusion was that, to be honest, the crust was the best part of the pizza. Pizza Hut should sell them on their own.

      was the vegemite spread out in the crust or was it in one big pocket so you bite it and the only thing you get is vegemite?

      Answer truthfully please as this answer is resting on whether the better half allows me to order one or not.

        The flavour is pretty subtle -- there were no huge dollops of Vegemite in the version we tasted. It's also only in the crust (i.e. - not in the rest of the pizza slice)

          Good enough for me. Although i guess it will all come down to the individual restaurants no doubt.

    I approve. Vegemite belongs on everything.

    Having said that, I'd prefer it to be the sauce (or part of the sauce) rather than in the crust.

    OMG i want one now. Shame i am at work and Pizza hut still doesn't open for a couple of hours.

    It’s taken 90-odd years, but someone has finally decided to put Australia’s favourite breakfast condiment on top of a pizza.

    We have a few "Johnny Boys" pizza franchises around where I live, and they have been doing Vegemite pizza for years. And Peanut butter, and Nutella.

    Not new, just a bigger company finally decided to do it too.

    About 15 years ago the family and I would go for the pizza hut all you can eat buffet once or twice a year and I'm sure the restaurants had a Vegemite pizza, probably wasn't on the menu though

      I'm sure you're right psyco59.
      About 15 years ago the family and I would go to Pizza Hut all you can eat buffet about once a month. I recall seeing Vegemite pizza on offer.

      They definitely used to have it at the Pizza Hut buffets. Loved that pizza.

    This sounds like the worst pizza ever conceived.

    *heavy breathing* So....excited....right....now

    Has this actually be verified as Vegemite, or just 'mite'?

    "...someone has finally decided to put Australia’s favourite breakfast condiment on top of a pizza."

    In the interests of rampant pedantry, I'll just point out that the Vegemite isn't "on top" of the pizza, it's in the crust.

    I know you all knew that but, hey, what is LifeHacker about if not pedantry?

    Last edited 21/01/15 9:17 am

    Anyone who criticizes the combination of vegemite & cheese has never tasted the delicious combination which is vegemite & cheese.

    "We’re willing to bet that nobody has ever thrown pepperoni into the mix though."

    Not quite pepperoni, but I love salami and vegemite sandwiches.

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