Reminder: Don’t Rely On Ads When You Sign Up For A Mobile Plan

Naughty, naughty. This advertisement for Lebara (seen at Sydney’s Wynyard Station) states that its unlimited plan includes 3GB of data each month, but a quick check of the relevant page on its site shows that it actually offers 2GB.

We’d hope this ad is going to be pulled promptly, as the Australian Competition and Consumer Commission (ACCC) takes a dim view of any advertising that doesn’t match what’s on offer. It has taken Dodo, Foxtel, Optus and TPG to court over advertising claims in the past. Update: Lebara has contacted us and said that the ad is a leftover from a late 2013 campaign, and that it will be removed in the next 48 hours.

The lesson for consumers here is that even if an ad makes a particular plan look tempting, you need to double-check all the details. For $29.95 a month, Lebara is arguably better value than Boost, which also recently cut its data allowance on its unlimited plan to 2GB. However, it’s only on Vodafone’s 3G network, which might well give you pause for thought. If you need more than 2GB of data in a month, check out our recommendations for the best prepaid plans on each network.

Thanks K for the tip!

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