ACCC Fines Optus For Misleading 'Max Cap' Advertisements

If there's one thing that regulator the Australian Competition and Consumer Commission (ACCC) won't stand for, it's misleading claims about how much a service will cost or what it includes. Last year, it took Optus to court for advertising "unlimited" broadband and not disclosing shaping policies, and now it has slapped the telco with $178,220 in fines for misleading promotions relating to cap plans.

The ACCC took a dim view of a 'Max Cap' promotion Optus ran last year, since the quoted 'maximum' price was in fact the minimum amount consumers would pay, and not all call types were covered. The regulator identified 27 instances of advertisements promoting the deal, and fined Optus $6,600 for each one. You should always check the details carefully before signing up for any kind of contract cap, but it's good to see that the way those deals are being promoted is being regulated.

ACCC


Comments

    $178k? It's just like the West Wing episode!
    Don't the profits from their misleading advertising *vastly* outweigh the fine we impose on them?
    Surely the result of their deception should be that anyone who entered in to this contract after seeing this ad should be able to enforce that term of the contract (that the maximum price per month would be $49, regardless of who they called, where they called or how long they called?)

    They certainly made way more than the fine, they aren't going to care.

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