Money

Apple's New Australian App Store Pricing Structure Fully Explained

Apple is now offering effective parity on US pricing for the cheapest iOS apps, but the pricing differences change for more expensive apps. Here’s what you need to know.

In the US, Apple’s app pricing is very simple: the first ten pricing tiers are $0.99, $1.99, $2.99 and so on up to $9.99. For those first three categories, the Australian dollar pricing is now identical. The best-selling apps in the iTunes store tend to be in the sub-$2.99 category, so for most people this is a clear saving.

For the next seven categories ($3.99 to $9.99), the Australian price is now 50 cents more. Here’s the details for the first 10 prices in table form, including what we used to pay:

For apps priced between $US10.99 and $US19.99, the Australian price is now $1 more (so a $US12.99 app costs $13.99 here). For apps above $US20, the Australian price is now $2 more. That’s still a saving compared to the old prices: LogMeIn Ignition, for instance, is now $31.99 rather than $36.99. It’s not as cheap as an outright conversion, but realistically that was never going to happen. (Prices have also changed on the Mac App Store.)


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