Finally! Apple Australian App Store Pricing Matches The US

We've all been whining about it since the dawn of time, and Apple has finally partially answered our calls. App store pricing has just been adjusted downwards for Australians, meaning apps that used to cost $1.19 in Australia now cost 99 cents — the same as the US.

The same change applies to the lower app pricing tiers: $2.49 apps are now $1.99, $3.99 are now $2.99. In the higher tiers, there's a 50 cent premium on the US price (so a $4.99 app in the US is $5.49 here — cheaper than it was, but not an outright match). Here's a more detailed explanation of the changes.

There's no change on the music or movies front, which presumably reflects the fact that Apple has different local deals with individual labels, but deals with developers on an international level. Nonetheless it's a welcome change for Aussies (other countries are actually seeing price rises, but our long-term currency strength seems to have paid off here.)


Comments

    BLOODY GREAT NEWS !!!!!

    OMG recursion!

    "$3.99 are now $4.99, $4.99 are $3.99"

      D'oh! And actually it's more complicated than that -- story updated.

    Is this for just the iTunes app store or does it include the OS X app store as well?

    Hope fully a sign of things to come with other products.

    Heh, price matched is great and all - but shouldn't Aussie pricing actually be cheaper on the strength of our dollar? Still sounds like a rip off.

    "so a $4.99 app in the US is $5.49 here — cheaper than it was, but not an outright match"

    A $4.99 app here should be $4.63. Anything else and we're being ripped off and their actions should be condemned, not condoned.

    This is NOT a good thing, this should be a highlight of how we are STILL being ripped off and Apple should be explaining why.

      I agree. Isn't this exactly the kind of conditioning that continually happens to Aussies? Sort of like what happens with petrol prices.

      "Wow, the price has come down" but still remains poor value relative to the general marketplace.

      I think Google's approach with its Market is more equitable, where prices are simply converted to the user's local currency. At worst, the bank might charge you a few extra cents in transaction fees.

      from what I understand, the US price doesn't include sales tax while the AU price does include GST. The new pricing is virtually on parity if you take these into account.

      I'm sure there's probably still a tiny mark-up, probably to compensate for exchange rate fluctuations but I really believe this is a big step forward for competitive pricing in Australia.

      Now we just need console game publishers to jump on the boat!

        "...US price doesn’t include sales tax while the AU price does include GST. The new pricing is virtually on parity if you take these into account..."

        That being the case, Apple could easily save themselves a bit of embarrasment by making this more transparent. I don't see a reason to conceal this, unless there is motive otherwise for higher prices.

        "...I’m sure there’s probably still a tiny mark-up, probably to compensate for exchange rate fluctuations but I really believe this is a big step forward for competitive pricing in Australia..."

        Sorry, don't buy that. If Google can manage to keep their local app prices as close to the exchange rate as possible, I see no reason why Apple can't either.

        Put simply, theres no why Apple COULDN'T charge fairly internationally, it's more case that they don't need to. All businesses will charge whatever they believe consumer will pay, Apple aren't any different.

    Precisely.. Sam and Cameron. The AU Dollar is sitting at buying around $US1.10. Parity pricing is STILL a rip-off, unless GST is included!

    It's weird. Every other online store can perform currency calculations on the fly except Apple. I guess the lure of the $X.99 pricepoint is too high. OMG we can't have random prices for products. It surely can't be that hard for everythign to be marked in USD, then converted to local currency on purchase. Even if they only update the currency conversion every few days.

    ... soooooo... when will the Aus apple store going to match the US apple store?
    i want my US$499 iPad!!!

    To bad the music isn't dropping to a reasonable price too.

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