Social media 'liking' systems have long been a source of competition and anxiety for users but Instagram, a site that records the most-liked photos, is attempting to ditch 'likes' altogether.
The app already disables users' accounts if a certain percentage of their content or comments is in violation of community guidelines, which includes things like respecting other users and following laws. Under the new changes, posting violating content within a short timeframe will also make them eligible for a swift deleting.
"We are now rolling out a new policy where, in addition to removing accounts with a certain percentage of violating content, we will also remove accounts with a certain number of violations within a window of time," Instagram's statement read.
"Similarly to how policies are enforced on Facebook, this change will allow us to enforce our policies more consistently and hold people accountable for what they post on Instagram."
Once they've been nabbed by the algorithm, their account will be disabled and they'll need to go through an appeals process to get access back. Lifehacker Australia has reached out to Instagram to clarify whether the feature is already live for Australian users as well as what percentage of content and how short the timeframe is for the algorithm to be activated.
It's the latest development in Instagram's attempt to combat negative behaviours on the popular app with its trial removal of the 'like' system and AI-automated warnings for users attempting to post negative comments.
Instagram has recently come under fire after a US man violently murdered a famous influencer, Bianca Devins, and spread the disturbing images through the app. While the site made attempts to update their algorithm to automatically delete any of the images from appearing on the site, users still reported seeing the graphic imagery.
In an interview last week regarding privacy concerns, Instagram’s CEO, Adam Mosseri, wants you to know: Your privacy isn’t at stake (for now). “We don’t look at your messages, we don’t listen in on your microphone, doing so would be super problematic for a lot of different reasons,” he told CBS’ Gayle King. “But I recognise you’re not gonna really believe me.”