Moving to naked DSL (broadband where you don't also pay line rental) saves money, but a perennial annoyance has been that you can often wait weeks while the service is transferred. iiNet says it has now sped the process up and can switch some customers in hours.
The change means that existing iiNet customers can switch from a conventional service to a naked option in "a couple of hours", while new customers can also sign up fairly quickly. The slow changeover speed, especially for naked services, has been a major bone of contention for years. iiNet says that it has made a technically clever change to enable faster transfers, but how much difference this will make to recalcitrance on Telstra's part remains to be seen.
In an NBN universe, switching providers shouldn't involve major delays, since the NBN is entirely a wholesale operation (unlike Telstra, which currently acts as both wholesaler and retailer for most of the copper network). Until that happens, however, this is a welcome improvement. If you'd successfully experienced a faster transfer, tell us about it in the comments.