Taste Test: Hungry Jack’s Plant-Based Rebel Whopper

Taste Test: Hungry Jack’s Plant-Based Rebel Whopper

The Rebel Whopper is Hungry Jack’s first stab at a plant-based burger for the Australian market. Made from a mixture of legumes and natural oils, it’s being billed as a cruelty-free alternative to traditional meat. But how does it taste?

We’re not precisely sure what the Rebel Whopper is rebelling against. Deforestation? The mass slaughter of cattle? Increased methane in the atmosphere? Whatever its beef is (ahem), the end result is a carnivore-friendly burger that avoids the usual ethical quandaries of meat production.

The Rebel Whopper’s patty is the brainchild of Australian food startup v2food in conjunction with CSIRO scientists. The “meat” is a mixture of legumes, sunflower and coconut oils and other plant materials with no genetically modified ingredients.

In addition to being more environmentally friendly, it also tastes just like a real Whopper – or so Hungry Jack’s marketing minions would have us believe.

There are many imitation meats on the Australian market and they all promise the same thing. More often than not, the taste profile is semi-passable at best. Can the Rebel Whopper really be any different?

But before we get into the meat of the review, let’s take a look at the burger’s nutritional value.

As we previously reported, the Rebel Whopper should not be mistaken for health food – or even a lighter burger option. It contains 2790 kj of energy, 38g of fat, 52.2g of carbs, 8.4g or sugar and a whopping 1150mg of sodium.

With the exception of the fat content, these are all higher amounts than what’s found in a regular Whopper. If you’re counting calories or are on a keto diet, the Rebel Whopper is actually a worse choice than the beef version.

With that said, nobody buys a Hungry Jack’s burger to be healthy. And it also has the whole saving-the-environment thing going for it. Now that’s out of the way, let’s dive into the actual taste test.

Visually, the Rebel Whopper is unmistakably a Hungry Jack’s burger. There’s nothing out of the ordinary about the patty’s appearance – it looks just like the beef version in shape, texture and colour. While we wouldn’t call it appetising, it’s no worse looking than your average fast food burger. So that’s a tick for appearance.

Here’s a closer look at the patty. As you can see, I ordered mine with an optional slice of cheese. (Note: The patties are cooked on the same grill as Hungry Jack’s meat products, so it’s not truly vegan even if you hold the mayo and avoid the cheese.)

In terms of taste, the Rebel Whopper surprised me. The first bite was almost indistinguishable from a meat Whopper both in texture and flavour.

However, after a few more bites my taste buds began to detect some subtle differences. The smoky aftertaste is definitely more pronounced than a beef Whopper – presumably in a bid to mask the absence of ‘beefiness’.

I also tried a mouthful of the patty sans bread and condiments. On its own, the patty’s texture is definitely more fibrous and lacks the unmistakable ‘umami’ feel of real beef. But that’s to be expected. Considering it’s all plant, the resemblance remains uncanny.

All in all, this is a very passable Whopper imitation. If nobody told me I was eating a plant-based patty, I probably wouldn’t have picked up on the aforementioned differences.

In conclusion, the Rebel Whopper is an excellent alternative to meat-based burgers that should satisfy any Hungry Jack’s fan. It also won’t cost you anything extra, which is arguably the real miracle here. Would eat again.

Taste verdict: 8/10


  • I had a Rebel Whopper today and was pleasantly surprised.

    It had a slightly pastier texture than a traditional Whopper patty, and a beanier taste. But it was tasty and meaty enough to scratch my fast food itch.

    It’s a shame it isn’t a truly vegan burger. The mayonnaise has egg in it, and the cheese is…well…cheese. Not to mention that it’s cooked on the same grill as meat products.

    At the moment, it’s a quirky addition to the menu. But I’d love to see truly vegan replacements for the Whopper, and other key menu items in the future.

      • You can ask for the cheese and mayo to be swapped for the vegan versions, we did last night and the staff had no problems with it. It didn’t cost any extra either, which is unusual for vegan options.

        Overall it was pretty good for a fast food option, I could definitely taste the difference but I’d happily get it again. I just wish they’d do a ‘junior’ version as the regular size is way too big for me.

        • To default to Vegan/Vegetarian ingredients would make no difference, still cooked on beef fat, bun still contains Milk, eggs, butter, etc. To be truly Vegan/Vegetarian they would require a separate grill and makeup area. Having said that I do think that with the growing movement to vegetarianism Fast food companies need to start looking towards the future if they want to capture this market.

  • I had the opportunity of tasting the rebel whopper recently, and I must honestly say contrary to all the other reviews on this site, it tastes NOTHING like a whopper. I came to this conclusion as soon as I took my first bite into the burger, from then on it was all downhill. The patty sticks to your mouth, its mushy in nature. Yes the rest of the ingredients are similar to a whopper, but I was actually SHOCKED how much it didn’t taste like a traditional whopper at all. It honestly tasted like a specimen that had been made in a petri dish. Apologies for my frequent use of caps lock however I have a lot of respect for the whopper, and I believe the idea of a vegan patty is interesting however in practice in my personal opinion it failed miserably. This burger reminded me of the recent spate of Hollywood movie remakes, they develop a promising idea, but mess it up due to lack of real innovation and passion to get it right. Perhaps give a company like Tesla a go at making this type of burger they might do better! some things are better left untouched…

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