There is a revolution taking place in burger joints and supermarkets across Australia. Plant products that taste and behave like meat are increasingly making their way onto the plates of consumers as concern grows over the environmental impact of food production.
This week the CSIRO launched its plant-based meat venture, v2food. Over the next year we plan to develop a range of wholly Australian meat alternatives to be sold in supermarkets and restaurants across the country. The products include protein from legumes, fibre from plants, and oils from sunflower and coconut.
Hungry Jack’s will be the first major fast food chain to stock our product. Meat-free burger patties will soon be available in their stores. Our mince will also be available in grocery stores in the near future.
The venture is a partnership between CSIRO, Main Sequence Ventures (CSIRO’s investment fund) and food retailer Competitive Foods Australia.
The alternative protein market is already worth billions of dollars in the United States. A recent CSIRO analysis of emerging food trends in Australia estimated the revenue from domestic consumption and exports of plant-based protein products could be A$6.6 billion in 2030.