Cadbury Is Shrinking Its Family-Size Chocolate Blocks

Cadbury Is Shrinking Its Family-Size Chocolate Blocks

Bad news, chocolate addicts: Cadbury Australia is about to make its family-size chocolate blocks smaller again, dropping from the current 220 gram size to 200 grams while maintaining the current price.

Picture: Getty Images/Matt Cardy

Cadbury announced the change in a statement on its web site and via its Facebook page:

While our commitment to providing the same taste and quality of Cadbury chocolate you love remains, you will see a change in the size of our 210g/220g family blocks. Confectionery companies around the world are feeling the squeeze of increasing costs. At Cadbury, we’re feeling it too. We’ve reached a point where we can no longer absorb these increasing costs into the price of our chocolate blocks.

The announcement doesn’t specify exactly how much smaller the blocks will be, but Cadbury told The Age the drop would be in the range of 10 per cent. That would reduce a 220 gram block back to 200 grams. Cadbury pulled a similar stunt in 2009, cutting the then-familiar 250 grams back to 200 grams, but then went back up to 220 grams in 2013 after a consumer backlash.

On top of the usual outcries about rising prices and decreasing value, there’s a political element here: Cadbury was promised $16 million in the 2013 federal election to maintain its factory in Tasmania as a tourist attraction, though that grant is still being assessed.

For some consumers, buying Australian outstrips price concerns. Others would prefer to pay more if a product costs more to produce, rather than seeing quantities reduced. Nutritionists would argue that shrinking package sizes isn’t necessarily a bad thing. And realistically, some people will throw the block of chocolate they buy every week into their supermarket trolley and not notice. What’s your stance?


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