Cadbury’s milk-chocolate Easter Bilby is dead. The company confirmed that the popular Easter snack has been discontinued due to declining sales. Here are the details.
The Easter Bilby is probably Australia’s most iconic Easter-themed snack. Available from a variety of manufacturers since the 1930s, it’s basically a chocolate Easter egg, except shaped like a bilby, otherwise known as a “rabbit-eared bandicoot”.
In response to customer queries about the chocolate bilby’s availability on its Facebook page, Cadbury issued the following statement:
The Cadbury Easter Bilby will no longer be available to consumers, due to a significant decline in demand.
So there you have it. The Cadbury Bilby is officially no more.
Crucially, many of these companies also donate a portion of sales towards bilby conservation efforts via the RFA. For example, Pink Lady donates 30 cents per chocolate Easter bilby sold.
This is something the Cadbury version made no mention of, although the company did make significant contributions to the Save the Bilby Fund each year. We wonder if that arrangement will persist now that Cadbury’s bilby is off the market?
You can make your own donations to the Save The Bilby Fund here.