Customers in select parts of Victoria, Queensland, NSW and Western Australia will soon be able to have McDonald's delivered to their front door, with the rest of the country expected to follow once the trial has run its course. Could these be the end times?
For the past few months, McDonald's has been quietly trialing a home delivery service in Sydney's North Parramatta via a partnership with online home delivery service MenuLog. Customers order directly through the third-party web app, with a minimum delivery of $25.
According to MenuLog's customer data, the McDonald's menu swiftly became the most popular home delivery option for the North Parramatta post code; beating out more traditional delivery fare like pizza and Chinese. Now, the service has been expanded to six more Sydney suburbs, with Victorian, Queensland and Western Australian trials slated to begin this month.
"Australians have enjoyed the convenience of restaurant home delivery for decades and our customers have often said they like the idea of delivery so we're currently trialling it in a number of our restaurants," McDonald's said in a statement. The fast food giant also confirmed that it would be looking to extend the service once these trials are completed.
The concept of home delivered McDonald's seems odd in Australia, but the practice is already up and running in various countries around the globe, including the US. So does anyone think this is a terrible idea that will exacerbate Australia's obesity epidemic? Or is it basically no different to the convenience of drive-through? Share your thoughts in the comments.