McDonald’s is looking to shake up its business with “The Corner”, an experimental restaurant in Camperdown, NSW. It’s not the only fast food outlet looking to tweak its image though, with KFC recently applying for the legal go-ahead to serve alcohol at a new store in Parramatta.
Photo by KFC / kfcaustralia
The store, described by KFC as a “concept”, is attempting to get a liquor licence to “sell beer and cider”, according to a story by James Robertson on The Age. The article goes on to say the store itself will look rather different to the red-and-white stylings of your typical KFC, with local council documents highlighting “timber-lined windows and exposed ceiling beams”.
Currently, KFC has to provide the Liquor and Gaming Authority with reasons why the store won’t be “detrimental to the community’s wellbeing”, which I imagine will be an interesting read when it turns up.
With a few exceptions, McDonald’s dumped its unmistakable branding with The Corner, so you have to wonder how linked the new KFC store will be to its heritage, if it has any at all.
KFC plan to sell beer, cider criticised [The Age]
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5 responses to “KFC To Open Its Own Concept Store, ‘KFC Urban’, In Parramatta”
Next up one free watermelon with every 21 peice bucket of chicken
On a side note dont some kfc places home deliver in Western Sydney sooner or later they wIll be applying to home deliver liquor also
Might be like one of these?
http://kotaku.com/sexy-japanese-kentucky-fried-chickens-1542049812
To every Australian company- you do realise that not everything has to launch in Sydney, right? There are other states where you could successfully launch something.
Sydney has the highest population density of any Australian city. If you’re opening an experimental store, why wouldn’t you go for the spot where it will get the biggest walk-in exposure?
Sounds like they are trying to mirror Grill’d for their ‘image’…