Not so long ago, Vegemite took to Twitter to announce a highly polarising creation – the Vegemite Icy Pole. This is a thing that really happened.
In December last year, the official Vegemite Twitter account dropped the following tweet onto an unprepared universe:
Brace yourselves Australia… it's time for VEGEMITE Icy Poles! #Chilled pic.twitter.com/AgbsR2QKCN
— Vegemite (@Vegemite) December 13, 2017
“Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!” It proclaimed. The tweet was followed by a link to a DIY recipe on its website. There was also a hashtag that failed to trend.
Now, we like to think we’re in the ‘happy-little-Vegemite’ camp when it comes to Australia’s favourite spread – we champion its use in all kinds of unconventional ways. But the concept of a yeast-based ice block was clearly a bridge too far. The internet agreed:
It’s a no from me
— MGH (@MichelleGHunder) December 13, 2017
— Suzie (@Suzie_Cue) December 13, 2017
Y’all need to be stopped wtf
— D (@MRDCOLD793) December 13, 2017
throw the whole australia away
— brydie (@danhwelI) December 13, 2017
— ????Jingle Elle Jingle Elle Jingle All The Way???? (@BalmainParis33) December 13, 2017
It's a sad day in Australia.
The day Vegemite deletes its account.
🙁— ???? jackson ryan (@dctrjack) December 13, 2017
— Phid @ West Virginia (@PhidMcAwesome) December 13, 2017
Not even if rat-arsed drunk
— Hopzilla (@trinnybopper) December 13, 2017
Every day we stray further from god's light
— You better watch out. YOU BETTER WATCH OUT. (@Chainsawnicorn) December 13, 2017
— kerbzy (@DKerrzy) December 13, 2017
well it could be worse, at least it's no isnack2.0
— teanna // inactive atm bc school (@bizzleshavana) December 13, 2017
— An administrative error (@hingehead) December 13, 2017
This is far worse than anything Corey Bernardi predicted.
— Marius Van Der Lubbe (@Vanderubble) December 13, 2017
If you’re intrigued by this bizarre dessert, you can find the recipe here. May the gods have mercy on your soul.
How To Hack Your Entire Life With Vegemite
You could spread Vegemite on toast. We're just putting it out there as a wacky possibility. It turns out, though, that there's all sorts of crazy ways to use the popular breakfast spread. Here are some non-food uses for Vegemite that the internet swears by -- from a WD-40 substitute to a DIY hair conditioner.
Read moreThis story has been updated since its original publication.
Australia’s favourite spread? Surely not I thought.. but yup, aparently 39% of the weirdos around me are eating it at least once a week.
Like vegemite’s nice and all, but I’m pretty sure I’ve never finished a jar in the use-by time lol. I like Vegemite… we just have a lot of better options now… it kind of feels like something from rationing lol… like spam
It might actually be ok.
Salt and cocoa do go well together, in fact it’s quite normal to add salt to hot cocoa. As for the malt, it will of course will go very well with the milk.
That just leaves the celery. Hmm, the honey should compliment that.
That entire recipe page is an abomination
Frozen crap on a stick, thanks but no thanks
I actually kinda want to try one… just to see how bad it is.