Vegemite Icy Pole, We Hardly Knew Ye

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Vegemite Icy Pole, We Hardly Knew Ye


Not so long ago, Vegemite took to Twitter to announce a highly polarising creation – the Vegemite Icy Pole. This is a thing that really happened.

In December last year, the official Vegemite Twitter account dropped the following tweet onto an unprepared universe:

“Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!” It proclaimed. The tweet was followed by a link to a DIY recipe on its website. There was also a hashtag that failed to trend.

Now, we like to think we’re in the ‘happy-little-Vegemite’ camp when it comes to Australia’s favourite spread – we champion its use in all kinds of unconventional ways. But the concept of a yeast-based ice block was clearly a bridge too far. The internet agreed:

If you’re intrigued by this bizarre dessert, you can find the recipe here. May the gods have mercy on your soul.

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This story has been updated since its original publication.

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