There's A New 'Premium' Vegemite Flavour: Vegemite Blend 17

Image: @Vegemite/Twitter

In 1923, Cyril P. Callister invented Vegemite. 94 years later, we have Vegemite: Blend 17.

It sounds like a Nescafe variety and looks like it's made of pure iron, but Australia's favourite yeast-extract-snack, has a new flavour and only 450,000 jars are being made.

This appeared on the official Vegemite Twitter account early this morning:

It claims that Blend 17 is bolder and that the jar is heavy enough to crack through solid rock, apparently. Available for a limited time only and appearing on store shelves today, it comes in a freaking cardboard box as if it's a collector's item (I mean, it kind of is). The cardboard box tells us it was 'crafted for a richer VEGEMITE experience with a bolder finish'

I didn't know I needed a richer Vegemite experience, but here we are. If you can find one in stores, it will set you back $7 per 150g, which is a lot pricier than the standard yellow-and-red Vegemite that puts a rose in every cheek.

Stay tuned to Lifehacker where we'll put the new Vegemite flavour to the test in the coming days.

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Comments

    It just makes me think of Nescafe Blend 43, which is an awful connection to make.

    I'm hoping the life hacker will do a taste test.... cause i probably wont bother to buy it!

      I just went to track some down, but couldn't find any - I will have a search tonight and hopefully have a taste test tomorrow!

        The article on vegemite icy poles reminded me, i snagged a jar of this a few weeks ago, i still have it unopened in the pantry, unsure if i want to try it or not.

          I never found any at my locals! So disappointed.

            Whats it worth to you :)

            Although it seems like ebay has a large numbger of sellers if you want it, i dont even remember how much i paid for it.

    They have changed the usual ratios of salt and road tar to create a new Vegemite. I believe they might have had a defective batch and instead of throwing it out, re-labelled it :)

    Years ago there was a strike at the Kraft factory and there was a looming Vegemite shortage. And it turned out that the Australian Army included a jar of Vegemite in their field rations.
    A soldier behind enemy lines with Vegemite would be invincible.
    It also confuses the enemy who was not raised on Vegemite from birth.

    I did a side-by-side taste test and it tasted exactly like NZ Marmite

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