There's A New 'Premium' Vegemite Flavour: Vegemite Blend 17

Image: @Vegemite/Twitter

In 1923, Cyril P. Callister invented Vegemite. 94 years later, we have Vegemite: Blend 17.

It sounds like a Nescafe variety and looks like it's made of pure iron, but Australia's favourite yeast-extract-snack, has a new flavour and only 450,000 jars are being made.

This appeared on the official Vegemite Twitter account early this morning:

It claims that Blend 17 is bolder and that the jar is heavy enough to crack through solid rock, apparently. Available for a limited time only and appearing on store shelves today, it comes in a freaking cardboard box as if it's a collector's item (I mean, it kind of is). The cardboard box tells us it was 'crafted for a richer VEGEMITE experience with a bolder finish'

I didn't know I needed a richer Vegemite experience, but here we are. If you can find one in stores, it will set you back $7 per 150g, which is a lot pricier than the standard yellow-and-red Vegemite that puts a rose in every cheek.

Stay tuned to Lifehacker where we'll put the new Vegemite flavour to the test in the coming days.


Comments

    It just makes me think of Nescafe Blend 43, which is an awful connection to make.

    I'm hoping the life hacker will do a taste test.... cause i probably wont bother to buy it!

      I just went to track some down, but couldn't find any - I will have a search tonight and hopefully have a taste test tomorrow!

        The article on vegemite icy poles reminded me, i snagged a jar of this a few weeks ago, i still have it unopened in the pantry, unsure if i want to try it or not.

          I never found any at my locals! So disappointed.

            Whats it worth to you :)

            Although it seems like ebay has a large numbger of sellers if you want it, i dont even remember how much i paid for it.

    They have changed the usual ratios of salt and road tar to create a new Vegemite. I believe they might have had a defective batch and instead of throwing it out, re-labelled it :)

    Years ago there was a strike at the Kraft factory and there was a looming Vegemite shortage. And it turned out that the Australian Army included a jar of Vegemite in their field rations.
    A soldier behind enemy lines with Vegemite would be invincible.
    It also confuses the enemy who was not raised on Vegemite from birth.

    I did a side-by-side taste test and it tasted exactly like NZ Marmite

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