Netflix has become synonymous with streaming movies and TV shows easily and cheaply, but Australians have access to a wide range of services that do the same thing: Stan, Amazon Prime Video and Foxtel Now are the obvious ones, but there’s also ABC’s iView and SBS OnDemand – two options that let you watch for free. When you vie for the Streaming Throne, you either win or you die. There is no middle ground.
So which service is King?
This research, which comes via Stable Research in partnership with Switch Media, suggests that Netflix, ABC iView and SBS OnDemand contribute greatly to the growth of streaming services in Australia. While 69 percent of Australians have watched Netflix (nice), ABC and SBS also saw over half of the 1002 respondents familiar with their content services.
The habits are probably the most interesting. On average, 2.5 different devices are used to stream content, whether that be a smartphone, ipad, smart TV or PC and most consumers stream using, average, 4.3 different services. It’s not a matter of pick one and stick with it – it seems Aussies want to diversify their pool of content and get access to as much as possible.
It could also be that everyone had to sign up for Foxtel Now to watch Game of Thrones last year. I feel you, fam.
More mindblowing than anything else for me? The fact that two-thirds of Australians over the age of 65 use SBS OnDemand and ABC iView. I never would have guessed.
You can check the full infographic out below: