Blind Taste Test: Can Coke Life Pass For The Real Thing? [Video]

Coke Life is a new "mid calorie" soft drink that uses a natural sweetener extracted from the leaves of the stevia plant. Unlike Coke Zero or Diet Coke, it has been specifically formulated to match the taste of the real thing. But how similar is it really? To put Coke's claims to the test, we subjected our co-workers to a blind taste test. The results were pretty surprising.

Coke's green-labelled, stevia-sweetened alternative to Coke Zero is being pitched as a healthier beverage option for people who don't like the taste of diet cola. It uses a mixture of cane sugar and natural sweetener extracted from the leaves of stevia plants with around a third less sugar than standard Coke. (This works out to around 560 kilojoules and 34 grams of sugar per 500ml bottle.)

The drink's main claim to fame is its similar taste profile to the "real thing." According to Coke Australia, this was of paramount importance when developing the local version of the new product.

Following a successful launch now available in Australia. To commemorate the occasion, we thought we'd put Coke's taste claims to the test with the help of our Allure Media colleagues. Surprisingly, most of them failed to identify the Life version. (In the interests of full disclosure, I feel it's worth noting that some of the participants were slightly inebriated due to a lazy pub lunch. Your experiences may therefore differ.)


Comments

    damn this healthy version still has a hell of a lot of sugar. Rather than making me think that Coke is heading healthy it kind of makes you realise how much sugar is in the original.

    I haven't tried it but I want to cemomorate something once I've worked out what it means...

    "To cemomorate the occasion, we thought we’d thought we’d put Coke’s taste claims to the test with the help of our Allure Media colleagues."
    Must have been a boozy lunch indeed!

    The real test will come from the coke-mouth you get afterwards. Lots of coke products can taste like coke, but it's when you have a glass without food and you have that weird taste afterwards, that's what will separate coke from coke life.

    Tried some coke life on the weekend because Woolies was selling the 200ml can packs for half price & liked it.

    Still makes me jittery but prefer the minty taste of CL.

    Seriously... Why can't they just add less sugar? It's so teeth-rottingly sweet to start with, i'm sure you could omit half the sugar and still have it bracingly sweet.

      Apparently Coca-Cola feel there is a market for a less sweet version in Canada. A less sweet version isn't something I'd buy (I'm quite happy with Coke Zero's present formulation) but it would be interesting to read what kind of market research they have done on the subject. Perhaps they feel Diet Coke covers that niche.

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