Takeaway Truth: Red Rooster Big Aussie Burger

Takeaway Truth is an occasional Lifehacker feature where we compare marketing images to what you actually get served. On today’s menu: The Red Rooster Big Aussie Burger.

Fast food restaurants have been known to gild the lily when it comes to accurate depictions of their menu items. Far too often, the mouth-watering feast on the poster turns out to be a limp and oily morsel. In a bid to keep the fry-jockey overlords honest, we’ve decided to document the reality of fast food — it was either that, or go postal like Michael Douglas in Falling Down.

The Big Aussie Burger is essentially Red Rooster’s answer to the McDonald McOz, with beetroot being the “hero” ingredient.

“Bite into sizzling bacon, juicy beetroot and crispy chicken, finished with our classic BBQ sauce and creamy mayo,” the marketing blurb demands. “The real Aussie Burger from a real Aussie restaurant – Red Rooster.”

We must have missed the memo where beetroot became synonymous with Australia. Personally I think it’s vile stuff. But as readers of Takeaway Truth well know, we’re not here to judge the taste.

So just how well does the Big Aussie Burger compare to its marketing counterpart? Here’s a side-by-side comparison:

And here they are cropped together:

As you can see, the real Big Aussie isn’t a patch on the promotional image. This usually comes down crap burger assembly, but on this occasion there certainly seems to be markedly fewer ingredients.

The lettuce, bacon and beetroot are barely visible and the whole thing has been haphazardly drenched in oily looking mayo. Also note the bottom of each bun — either the real thing uses thicker bread, or the chicken patty is smaller. Either way, this is a pretty disappointing effort.

Truth Rating: 6/10

Which fast food franchise or menu item would you like us to tackle next? Let us know in the comments section below.

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