Takeaway Truth: Red Rooster's Stacked All-In Pack

Takeaway Truth is a new occasional Lifehacker feature where we compare marketing images against what you actually get served. Today: Red Rooster's Stacked All-In Pack.

Fast food restaurants have been known to gild the lily when it comes to accurate depictions of their menu items. Far too often, the mouth-watering feast on the poster turns out to be a limp and oily morsel. In a bid to keep the fry-jockey overlords honest, we've decided to document the reality of fast food — it was either that, or go postal like Michael Douglas in Falling Down.

As their name implies, the Red Rooster Stacked Pack range crams a generous allotment of food into one oversized box. In addition to providing a more substantial feast, this also saves the customer up to 30 per cent on the standard price of each item, according to Red Rooster's marketing.

The Stacked 'All-In' Pack comes with a Classic Crispy Burger, one crispy strip, three cheesy nuggets, 390ml drink and hot chips for $9.95. Other packs in the range include the Tropicana Pack (quarter roast chicken, two pineapple fritters, 390ml drink and hot chips), Legends Pack (Classic Crispy Burger, two crispy strips, 390ml drink and hot chips) and Power Pack (quarter roast chicken, one crispy strip, one regular mash & gravy, a regular hot chips and a 390ml soft drink).

This is how the Stacked All-In Pack looks on the Red Rooster website:

And here's what we got served:

We were reasonably impressed with Red Rooster's Stacked Power Pack, but its All-In sibling leaves a lot to be desired. We're beginning to discover a trend in this series: namely, that fast food burgers tend to be the worst offenders when it comes to inaccurate depictions of food.

Much like McDonald's Taste Of America burgers, the Red Rooster Classic Crispy Burger is flatter, soggier looking and filled with markedly less condiments than the version on the poster. The chips, meanwhile, are barely visible in the box despite shooting from an even higher angle.

    Truth Rating: 6/10

Which fast food franchise or menu item would you like us to tackle next? Let us know in the comments section below.


Comments

    Sounds like "Product vs Packshot" on ABC's The Checkout.

      Except our series predates that show. (Just sayin')

        Sure, by a week. Considering television production times vs Lifehacker article production times, that's a pretty tentative call of 'first!' there Chris =)

          Point taken, But the fact remains I wasn't aware it would appear in their program -- in other words, no nabbing of ideas ensued. :-P

    Well done, the photo angle is much better!!! I think it's time to do just chicken, KFC or nandos!

      Nandos is slated for next week :-) Any menu suggestions?

        I think you should do a burger, a wrap and a quarter chicken just to compare them. The burgers at Nandos are always terribly built and sloppy (taste good but) but the wraps and chicken pieces look better

    6/10 seems overly fair. I'd say that's more of a 4.

    The burger chips and chick strip things are clearly photoshoped into that box.

      The publicity image is always photoshopped, that's not a reason to mark it down. It's just about how closely the product matches the image.

        Of course it's a reason to mark it down, they're lying to you before you even buy the product. How is this even legal to photoshop the product you're buying? There has to be some sort of false representation of a product law against that.

        Last edited 12/04/13 6:58 pm

          They're probably relying on the fact that no reasonable person would believe that the food from Red Rooster could look that good.

          Even if they got real food (instead or wax models which is what they really use) and made it look really nice and set it up and took an awesome photo, we'd still complain because they didn't put that much effort into our food, the truth is, it's fast food, we get what we pay for.

    I've got a picture and product from The Coffee Club that IS a good match, how do I get them to you?

      Try emailing the Contact button right hand pane... near top... worked for me!

    The product shot from their website is actually photoshopped if you look close enough.

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