If you follow Subway’s Australian Facebook page, you may have recently been tempted by the photos for its new Smoky BBQ Beef Sub. However, if you actually try to order one in store, you’ll likely receive mystified looks from staff who have never heard of it. What gives?
Here’s the accompanying blurb:
“Tried our delicious new Smokey BBQ Beef Sub yet? It’s made from tender 100% beef AND is part of our low fat range…we think that’s a win win! Hurry in and grab a taste today!”
When I attempted to place my order, the sandwich artists looked at me as if I had sprouted two heads.
“Um, we don’t sell that. It’s the first time I’ve heard of it. We only have normal roast beef.”
Perplexed, I fired up the aforementioned Facebook advertisement on my phone and showed it to her, at which point she fetched her manager.
“That’s not one of our products,” the manager flatly explained. “You must be looking at the American site.”
I politely pointed out that is was indeed the Australian version of the website.
“Are you sure that’s the Australian page?” she countered. Plainly, it was.
A further investigation of the Facebook page revealed that I wasn’t the only customer having problems:
I contacted Subway’s customer hotline to enquirer about the mystery sub. The representative we spoke to confirmed that while the Smoky BBQ Beef Sub does exist, it is only available in select Northern NSW stores.
She also confirmed that only those outlets that are participating in the promotion would have been briefed about the new product, which explains the confusion from staff.
We think this is pretty poor form on Subway’s part. The advert on their Facebook page strongly suggests that the sub is currently available and makes no mention of limited availability (to a small section of one state, no less). If you don’t live near Northern NSW, you’re basically out of luck.
In conclusion, don’t bother heading to your local Subway for the express purpose of trying this new sub. For those who are interested, we’ll be posting a different Takeaway Truth sub tomorrow: the Italian Flatbread B.M.T.