Takeaway Truth is an occasional Lifehacker feature where we compare marketing images against what you actually get served. On today’s menu: Subway’s Beef Teriyaki sub.
Subway has endured a bit of a bumpy ride on Takeaway Truth. The highest score we have ever given one of its products is a decidedly average 6/10, while the worst offender managed to top last year’s Hall Of Shame reader poll. In other words, while the company’s food is relatively healthy, its marketing department could probably use an ethical workout.
This week, Subway launched a new Taste Of Teriyaki range headlined by the Beef Teriyaki sub. The hero ingredient is diced Australian steak marinated in a sweet teriyaki sauce (natch). Customers are then free to create their own “oriental taste experience” using whatever salads, sauces and cheeses they like.
Here’s the official teaser advertisement:
To test the Subway Beef Teriyaki sub, we ordered one from an outlet in Blaxland, NSW and asked them to make it identical to the advertisement. This featured lettuce, tomato, cucumber, Spanish onion, carrot and spinach.
Here’s how the finished product compared to the marketing image:
I think we can all agree that the sandwich artist didn’t do a particularly bang-up job. So, no change there then.
Even if you overlook the squashed bread and sloppy assembly, there are still some significant discrepancies. For starters, the meat is a completely different shape and colour. The real stuff is much darker and decidedly lacking in sauce. As per usual, the advertisement’s vibrant green lettuce is also AWOL; instead, a bone-white iceberg variety is used. Tch, eh?
All in all, this is another disappointing result from Subway. It would seem the company’s Photoshop minions got a little carried away with their artistic interpretation. On the plus side, it tasted reasonably yummy: just don’t expect it to look anything like the poster.
Truth Verdict: 4/10
Which fast food franchise or menu item would you like us to tackle next? Let us know in the comments section below.