Odds are someone is searching the web for you right now or has looked you up recently. Do you know what they learned? fo you control the pages and profiles they visited? If not, it’s time to take your online reputation into your own hands instead of leaving it to Google. Here’s how.
Title image made using Viorel Sima (Shutterstock).
Why First Impressions Matter on the Internet
Photo by Quinn Dombrowski.
You don’t have to be a job-seeker to understand the importance of your online reputation though. You can be a freelancer or entrepreneur who wants to control their image, or just someone who doesn’t your name dragged through the mud. It may seem like the wall of Google search results when you search your name is impossible to control, but there are some clever things you can do. In this post, we’ll tackle some of them, and by the end you’ll have a better picture of what people find when they search for you. With work, you’ll even have better control over what they find.
Step 1: Find Out Where You Stand (and Erase Embarrassments)
Before we get started, it’s a good idea to see what others see when they search for you. Then we can tweak what we find so it’s representative of the “you” that you want the public to see, not just what Google collects.
Search For Yourself on Google and Facebook
We’ll start with Google. If you haven’tdone a vanity Google search before, now’s the time to do it. Just log out of your Google accounts (Google personalises results based on your account activity) and search for your name. Don’t bother going more than a few pages deep, and make note of what you see. Remember, making a good first impression requires actually making an impression. While turning up nothing means no one will find anything bad, it also means they won’t learn anything good about you, and that can be bad too.
- Log out (or use a browser that’s logged out) and search for yourself by name. Even if you don’t use your name as your account ID, it may be easy to find yourself with a quick name search. See if that’s the case, and see what’s visible.
- Log back in and view your profile “as public”. Facebook, LinkedIn and Google+ all make it easy to do this from your profile page. This way you can see what your profile looks like to someone who stumbles on you, even if you’re not easily found.
- Optional: Go deeper.We’ve covered how to do an even deeper dive on someone before. Most people won’t go to such lengths, but if you’re curious, give it a try.
Clean Up Any Results You Don’t Like
Now that you’ve seen what others see, it’s time to get rid of anything you don’t like. You can’t trust you’ll have the opportunity to explain the bad stuff away in a phone or in-person interview. We’ve discussed how to fix internet embarrassments before. Whether the behaviour is your own, someone trolled you and set up fake profiles to defame you, or someone has been impersonating you online, here’s how to handle it for each service:
Google and Other Search Engines: If you found the offending results at Google or another search engine, ask them to remove the pages from their results. Google has a process for this, and another for Google Images. They only apply to pages that have been taken down or cached versions of pages that are still up. DuckDuckGo has a feedback form, as does Bing, where you can submit takedown requests for non-legal reasons.
- Facebook: Deleting is your best option (so no one takes screenshots or makes your private posts public without you knowing.) Alternatively, change post visibility individually, or go to Privacy Settings > Limit Past Post Visibility to hide everything at once. Get familiar with Facebook’s privacy options, and if the content is on Facebook but not under your control, we have some tips to help. Make sure private posts are truly private, the only things public are the ones that showcase your public persona, and think before you post.
- Twitter: Twitter is easy — just look at your profile by name. If your profile is public, everyone can see it, and if you use your real name as your handle, it’s easy to find. You can take your account private, but that won’t stop public users from quoting you (although it does stop retweets) or responding to you publicly. Remember, Twitter is probably the most public of all networks. Think before you tweet.
- Google+: Your posts at Google+ aren’t as important as your Google profile. Hide anything you saw but wanted private when you viewed your profile earlier. Make useful details (a contact email address, links to your portfolio or personal website) are visible. Create topical circles for sharing and familiarise yourself with Google+’s privacy settings.
- LinkedIn: If you post articles to LinkedIn, make sure they’re professional in nature and relevant to the public persona you want to put forward. While you’re there, go ahead and fill out your profile with additional details: odds are your profile may be incomplete, or the last time you updated it was the last time you changed jobs.
If all else fails, you can turn to services that promise to protect your online reputation. They’re usually effective, but they all cost money. For example, BrandYourself and Reputation.com (formerly Reputation Defender) will all help streamline this process for you.
Step 2: Beef Up Your Online Presence
Now that we’ve ditched the bad stuff, it’s time to build up the good stuff. Potential employers, business contacts and people you network with will look you up anyway, so why not make sure what they find is what you want them to know?
Spruce Up Your Social NetworksYour social networks can be valuable tools if you use themspecifically for your professional persona
Sign up for new services that best showcase your skills. For example, if you want your indie film to get attention or you want to expand the audience of your video podcast, consider signing up for Vimeo as well as YouTube. You get access to a whole new community, and much more exposure. Are you a writer? Consider nabbing a named Tumblr account, even if you already blog at WordPress. If you’re a photographer and want to build a portfolio, consider hosting your photos at Flickr, Smugmug and Picasa to get the most exposure and make it easy for people to find you. At the very least, you can direct visitors to the service you regularly use.
Get your own domain and use it as a portfolio and for emailis extremely valuablea great registrara great hosting company
Make the most of those services. Make sure all of your profiles are filled out with as much useful information as possible. Don’t just sign up and walk away. Upload a good photo of yourself to your social networks and nameplates — preferably a flattering one — so potential employers and new friends alike see you at your best. Use a consistent email address across all of those services so it’s easy to get in touch with you, and cross-link them to one another frequently. This makes sure anyone who lands on one can easily get to everything else you do, and makes it easier for Google to index the real you.
Keep an eye on the results. For people who just want a good face and impression, you can stop here. For others who enjoy analysing how people find them, most nameplate services offer analytics so you can see how people find you and where they click to leave. Add Google Analytics to your personal site and portfolio to see how well you’re being recieved, and what people come to your site to see. This way you can keep an eye on who’s looking for you and what their eyes are drawn to when they find you.
Step 3: Keep Your Best Foot Forward
don’t post it if you don’t want it to be publicInternet Shame InsurancePhoto by Lukas Mathis.
Keep in mind that your ideal online first impression doesn’t have to be a perfect, rosy picture of your personality, just a truthful one. We agree with XKCD on this point — if putting your best foot forward keeps you from being a jerk, then great, but don’t let it stifle your brilliance or keep you from expressing your opinion and being true to your ideals. After all, those are the things we want people to learn about us when they go looking.