Takeaway Truth is an occasional Lifehacker feature where we compare marketing images against what you actually get served. Today: McDonald's Big Brekkie Burger. (Plus taste test!)
The McDonald's Big Brekkie Burger is a big burger that's only available during breakfast hours. (How's that for an accurate product name?) It consists of a toasted sesame seed bun, a beef patty, rasher of bacon, hash brown, fried egg, cheese and BBQ sauce. Here's the spiel from McDonald's website:
It starts with a warm, crisp hash brown, melting cheese, rasher bacon and a freshly cracked egg. Finished with a 100% Aussie beef patty and a generous dollop of BBQ sauce in between a toasted sesame seed bun.
As you'd expect from a fast food burger with "big" in the title, the product packs in a fair amount of naughty stuff. You're looking at 3330kJ of energy, 45.5g of fat, 50.3g of carbs, 9.3g of sugar and 1500mg of sodium in a single serve.
The above figures do not include the accompanying coffee and hash brown that comes in the meal deal. By contrast, a Big Mac has 2180kJ of energy and 28.6g of fat. Big brekkie, indeed.
If multiple news outlets can be believed, the 'Australia only' Big Brekkie Burger is the envy of Maccas fans around the world. International customers are demanding their own version of the burger, possibly with pitchforks.
This is apparently based on a handful of tweets which may of may not be the work of McDonald's plants. Seeing as it's basically just a BBQ beef burger with a hash brown chucked on top, I'd take these stories with a grain of salt if I were you.
But anyway. How does the real burger compare to its marketing image? Is it a disgusting deception or a delicious doppelganger? (Clever alliteration, I know. Cheers.)
Here's the Big Brekkie Burger as it appears on McDonald's menu compared to what we actually received from a Sydney outlet:
Honestly. How hard is it to get the burger toppings in the correct order? Anyone with a rudimentary understanding of physics knows you should start with the patty first. That way you have a solid base on which to build a stable and visually pleasing burger.
Instead, everything has been chucked together with no consideration for structural integrity. As a result, our burger is barely staying together. Tch, eh?
With that said, all the ingredients were there and (roughly) the same size as the advert. There appears to be more sauce on the menu version, but for once we're actually glad they skimped out on an ingredient - sinking your teeth into that thing would cause a huge mess.
So once again, McDonald's has chiefly failed on assembly. On the plus side, the burger tasted quite good as far as Macca's fare goes.
It's not really very "breakfasty" but if you're desperate for a greasy hangover cure it's a cut above a Sausage McMuffin. Would eat again. Probably.
Truth Rating: 4/10
Taste Rating: 7/10
This story has been updated from its original publication.