Takeaway Truth: McDonald's Big Brekkie Burger

Image: Supplied

Takeaway Truth is an occasional Lifehacker feature where we compare marketing images against what you actually get served. Today: McDonald's Big Brekkie Burger. (Plus taste test!)

The McDonald's Big Brekkie Burger is a big burger that's only available during breakfast hours. (How's that for an accurate product name?) It consists of a toasted sesame seed bun, a beef patty, rasher of bacon, hash brown, fried egg, cheese and BBQ sauce. Here's the spiel from McDonald's website:

It starts with a warm, crisp hash brown, melting cheese, rasher bacon and a freshly cracked egg. Finished with a 100% Aussie beef patty and a generous dollop of BBQ sauce in between a toasted sesame seed bun.

As you'd expect from a fast food burger with "big" in the title, the product packs in a fair amount of naughty stuff. You're looking at 3330kJ of energy, 45.5g of fat, 50.3g of carbs, 9.3g of sugar and 1500mg of sodium in a single serve.

The above figures do not include the accompanying coffee and hash brown that comes in the meal deal. By contrast, a Big Mac has 2180kJ of energy and 28.6g of fat. Big brekkie, indeed.

If multiple news outlets can be believed, the 'Australia only' Big Brekkie Burger is the envy of Maccas fans around the world. International customers are demanding their own version of the burger, possibly with pitchforks.

This is apparently based on a handful of tweets which may of may not be the work of McDonald's plants. Seeing as it's basically just a BBQ beef burger with a hash brown chucked on top, I'd take these stories with a grain of salt if I were you.

But anyway. How does the real burger compare to its marketing image? Is it a disgusting deception or a delicious doppelganger? (Clever alliteration, I know. Cheers.)

Here's the Big Brekkie Burger as it appears on McDonald's menu compared to what we actually received from a Sydney outlet:

Honestly. How hard is it to get the burger toppings in the correct order? Anyone with a rudimentary understanding of physics knows you should start with the patty first. That way you have a solid base on which to build a stable and visually pleasing burger.

Instead, everything has been chucked together with no consideration for structural integrity. As a result, our burger is barely staying together. Tch, eh?

With that said, all the ingredients were there and (roughly) the same size as the advert. There appears to be more sauce on the menu version, but for once we're actually glad they skimped out on an ingredient - sinking your teeth into that thing would cause a huge mess.

So once again, McDonald's has chiefly failed on assembly. On the plus side, the burger tasted quite good as far as Macca's fare goes.

It's not really very "breakfasty" but if you're desperate for a greasy hangover cure it's a cut above a Sausage McMuffin. Would eat again. Probably.

Truth Rating: 4/10

Taste Rating: 7/10

This story has been updated from its original publication.


Comments

    Yeah, you got a dud kitchen hand there - the ones from my local outlets have been picture perfect every time, even during the morning rush.

    yeah i got one from George street (just down and left from central) the other week and it looked picture perfect and i ordered during a saturday rush.

    You need to try a different maccas mate.

      "You need to try a different maccas mate."

      Rather defeats the point of fast food if you have to drive to another suburb too get it.

    With that said, all the ingredients were there and (roughly) the same size as the advert.

    Maybe the picture doesn't show it very well but I think that's being generous. The hash brown seems to be smaller (evidenced by the fact the beef patty is lopsided sitting on top of it) and I can't see the bacon in the picture *at all*. Seriously, where is it? Hiding under the egg?

      I can confirm the bacon was there. (From memory it was on the very top, hidden between the patty and bun.)

    As you'd expect from a fast food burger with "big" in the title, the product packs in a fair amount of naughty stuff. You're looking at 3330kJ of energy
    ...
    The above figures do not include the accompanying coffee and hash brown that comes in the meal deal.

    And people keep pretending we don't know why we are a nation of fatties.

    Had one of these yesterday for the first time. Was hung over slightly, but this cleared it right up. It looked like the picture as well and actually stayed IN the bun lol. For me appearance was also 7/10.

    Looks like you got a terrible person making your burger. Tried one the other week and loved it.

    Just makes me sad they didn't have things like this on the breakfast menu back in my hangover days.

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