Takeaway Truth is an occasional Lifehacker feature where we compare marketing images against what you actually get served. Today: McDonald's Real Choices Breakfast Wraps.
Fast food restaurants have been known to gild the lily when it comes to accurate depictions of their menu items. Far too often, the mouth-watering feast on the poster turns out to be a limp and oily morsel. In a bid to keep the fry-jockey overlords honest, we've decided to document the reality of fast food — it was either that, or go postal like Michael Douglas in Falling Down.
In a bid to retain health-conscious customers, McDonald's has introduced a new "Real Choices" concept to its menu with a focus on vaguely nutritious food options.
The Real Choices range comprises a trio of chicken wraps reminiscent of Red Rooster's 'RoosterRap' Range, two new chicken salads (click here for our Takeaway Truth verdict) and two new breakfast wraps: the Bacon, Egg and Tomato and the English Brekkie Wrap.
The Bacon, Egg and Tomato Wrap comes with "tasty Don rasher bacon", fresh scrambled eggs, a slice of tomato and southern BBQ sauce.
The English Brekkie Wrap, meanwhile, substitutes the tomato for a sausage patty.
Curiously, McDonald's has neglected to include nutritional information on the wraps' fancy cardboard packaging. We couldn't find it on the company's website either.
We'll duck back into our local store at lunch and update the story with the kilojoule damage.
For a clearly picture of what the Real Choices brekkie wraps are supposed to look like, check out the video below:
Here's the McDonald's 'Real Choices' Breakfast Wraps as they appear in McDonald's advertising:
And here's what we were served from a Circular Quay outlet in NSW:
As is invariably the case with McDonald's, it all comes down to the assembly process. As per usual, our outlet failed miserably in this department. The English Brekkie Wrap fell apart the moment we opened the packaging while the Bacon, Egg and Tomato stuffed everything into the bottom half of the wrap.
We were also disappointed by the distribution of ingredients — instead of marrying everything together, the egg, sausage and bacon were all shoved in separately, which created a layered effect. This made it nearly impossible to taste everything in one bite — an issue that the poster image clearly doesn't suffer from.