Takeaway Truth: McDonald’s Real Choices Breakfast Wraps

Takeaway Truth: McDonald’s Real Choices Breakfast Wraps

Takeaway Truth is an occasional Lifehacker feature where we compare marketing images against what you actually get served. Today: McDonald’s Real Choices Breakfast Wraps.

Fast food restaurants have been known to gild the lily when it comes to accurate depictions of their menu items. Far too often, the mouth-watering feast on the poster turns out to be a limp and oily morsel. In a bid to keep the fry-jockey overlords honest, we’ve decided to document the reality of fast food — it was either that, or go postal like Michael Douglas in Falling Down.

In a bid to retain health-conscious customers, McDonald’s has introduced a new “Real Choices” concept to its menu with a focus on vaguely nutritious food options.

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The Real Choices range comprises a trio of chicken wraps reminiscent of Red Rooster’s ‘RoosterRap’ Range, two new chicken salads (click here for our Takeaway Truth verdict) and two new breakfast wraps: the Bacon, Egg and Tomato and the English Brekkie Wrap.

The Bacon, Egg and Tomato Wrap comes with “tasty Don rasher bacon”, fresh scrambled eggs, a slice of tomato and southern BBQ sauce.

The English Brekkie Wrap, meanwhile, substitutes the tomato for a sausage patty.

Curiously, McDonald’s has neglected to include nutritional information on the wraps’ fancy cardboard packaging. We couldn’t find it on the company’s website either.

We’ll duck back into our local store at lunch and update the story with the kilojoule damage.


For a clearly picture of what the Real Choices brekkie wraps are supposed to look like, check out the video below:

Here’s the McDonald’s ‘Real Choices’ Breakfast Wraps as they appear in McDonald’s advertising:

And here’s what we were served from a Circular Quay outlet in NSW:

Takeaway Truth: McDonald’s Real Choices Breakfast Wraps

As is invariably the case with McDonald’s, it all comes down to the assembly process. As per usual, our outlet failed miserably in this department. The English Brekkie Wrap fell apart the moment we opened the packaging while the Bacon, Egg and Tomato stuffed everything into the bottom half of the wrap.

We were also disappointed by the distribution of ingredients — instead of marrying everything together, the egg, sausage and bacon were all shoved in separately, which created a layered effect. This made it nearly impossible to taste everything in one bite — an issue that the poster image clearly doesn’t suffer from.

Truth rating: 5/10


    • I guess it was 1 point each for

      Vaguely wrapped up instead of being blended and served as a paste.

      I would say 1 point for correct ingredients and 0.5 for vaguely resembling a wrap for a 1.5 … it looks horrific, and i generally like maccas food but that is almost enough to put me off eating it. I certainly wouldn’t buy it.

  • I ordered one of these a few weeks ago, absolute fail! They had piled all the ingredients into one stack in the middle of the wrap,crushed the crap out if it, then rammed the whole thing into the cardboard wrapper.
    Took it back to the counter and asked for another, the next one came out just as bad, gave up and took 2 sausage and egg muffins instead.

  • Had one the other week. Tasted pretty good but the wrap was a logistical nightmare to eat!! I had to pull he whole thing out, it was flopping all over the place.

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