It's the news every takeaway fan has been waiting for (and every chicken has been dreading): KFC is launching a home delivery service! From next month, the fast food giant will trial a home delivery service in partnership with Foodora, bringing its famous fried chicken and hot chips straight to Aussie doors. Here's everything you need to know.
If you're old enough to remember the '80s, you might recall that KFC used to offer home delivery in Australia. However, the service was eventually discontinued due to presumed logistics issues. Now, in the face of changing consumer dining habits, the company is resurrecting its chauffeured chooks, courtesy of the food delivery company Foodora.
That's right: From mid July, Aussies will once again be able to order KFC at home and await it's arrival with greasy noses pressed anxiously against the window. (I might be speaking from childhood experience here.)
Sydneysiders in Manly will be the first to receive the service, with an additional 12 suburbs earmarked for the trial. These will fall within Foodora’s strongest delivery areas.
KFC Australia's managing director Nikki Lawson conceded that the move into home delivery was precipitated by the rising popularity of food delivery companies such as Deliveroo, MenuLog, UberEats and Foodora. In short, consumers who wish to eat at home now have more choice than ever before - and KFC needs to keep up.
“Consumers are looking for ways to make life easier and delivery is a logical next step for KFC Australia," Lawson told Lifehacker.
"We believe delivery in Australia comes with big responsibilities. Once we are satisfied that we can meet our people, food quality, operational and financial obligations we will be delighted to rollout delivery Nationally.”
Customers will be able to order fast food through Foodora or the KFC Express app. (It's worth noting that the aforementioned app already lets you pre-order and pre-pay for food. However, until now you were required to pick it up yourself from the nominated restaurant.)
KFC has yet to reveal what kind of additional costs will be involved, but you can expect it to follow Foodora's existing model, which includes a $5 delivery fee and optional driver's tip. Menu prices may also be slightly higher than in the restaurant. We've contacted KFC about pricing and will update the article when we hear back.
KFC's main chicken-based rival, Red Rooster, has been offering home delivery for years. In that time, it has amassed an impressive range of locations thanks to its partnership with Menulog.
KFC will also need to ensure that the food it delivers to customers remains hot and fresh - this is something Australia's major fast food chains often struggle with. In other words, the Colonel is going to have bis work cut out for him. We wish him godspeed.
Sometimes you get a craving for a specific fast food but lack the energy/wherewithal/sobriety to get in your car and head to the drive-thru. The good news is that a lot of Australia's favourite fast food restaurants will deliver straight to your doorstep - they just don't heavily advertise it.
[Via Business Insider]