Blind Taste Test: Coke Zero Vs Coca-Cola No Sugar

Image: Lifehacker

Today, Coca-Cola launched Coca-Cola No Sugar in Australia - a new diet version of its popular soft drink that purports to taste much better than Coke Zero. We'll be the judge of that.

After five years of experimentation and research, Coca-Cola is replacing Coke Zero with an all new formula dubbed Coca-Cola No Sugar. Earlier in the day, we pitched the two products against each other in a blind taste test to determine which formula is superior. Watch the video above to see our verdict!

Coke Zero Is Dead. Long Live 'Coca-Cola No Sugar'

In a bid to entice sugar spurning customers back into the soft drink fold, Coca-Cola is replacing Coke Zero with a completely new formula. The rebranded 'Coca-Cola No Sugar' purports to have a taste profile that's nearly indistinguishable from the "real thing". Here are the details.

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    What's the point of comparing to Coke Zero? It's phasing out anyway. You need to blind test real Coke vs new Coke!

      Came here to say exactly that. They have said themselves that it will taste closer to normal Coke so why are we comparing it to Zero?

        They're comparing it to Coke Zero because they want it to replace Coke Zero. They know regular Coke drinkers won't be anymore interested in No Sugar than they were in Zero.

      The point is to determine whether Coca-Cola No Sugar tastes better than Coke Zero. As New BBQ Shapes proved, the replacement isn't always an improvement!

    Thanks, now I am actually looking forward to trying it :)

    Tried some on the weekend. It is an acceptable alternative to coke zero such that I wouldn't miss zero if I had only this.

    It is closer to the original coke but not quite there, it's definately less sweet than original coke and doesn't have the same texture.

    Also it didn't seem to have the horrible after taste I usually get with zero but I would need to try it again to confirm.

    My test wasn't blind, but I couldn't tell the difference.

    More importantly, what do we call it? "I'll have a Coca Cola No Sugar, please" is a bit of a mouthful. "Coke Zero" was nice and short.

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