In a bid to entice sugar spurning customers back into the soft drink fold, Coca-Cola is replacing Coke Zero with a completely new formula. The rebranded 'Coca-Cola No Sugar' purports to have a taste profile that's nearly indistinguishable from the "real thing". Here are the details.
Coke Zero, which launched back in 2006, will soon disappear from supermarket shelves to make way for a new cola product: Coca-Cola No Sugar. (We hate to think how much Coke's marketing boffins were paid to come up with that one.) Like Coke Zero before it, Coca-Cola No Sugar uses the artificial sweetener Aspartame.
However, it purports to taste a lot more like regular Coke, as evidenced by the launch tagline: "Tastes More Like Coke, Looks More Like Coke." If Coke's marketing spiel can be believed, the new taste is the result of five years of experimentation and research.
"We think it’s the closest we have ever come to the classic taste of Coca-Cola,” Roberto Mercadé, President of Coca-Cola in Australia said.
Over the coming weeks, the company plans to give away more than two million free samples to Australians. Presumably, this will occur in high-density areas - so keep an eye out for shiny, happy people hocking cans of the stuff outside CBD train stations and the like. There will also be downloadable vouchers and voice-activated outdoor advertising panels during the freebie period.
Initially, Coke Zero will still be available to purchase alongside Coca-Cola No Sugar - but the plan is to quietly retire the former in the months to come. If you're married to the taste of Coke Zero, we suggest you stock up now!
Coca-Cola No Sugar will be available nationwide from June 16. We'll be running a comprehensive taste test later in the day. Watch this space!