Amazon_AU just debuted on Twitter with a single proclamation: "We're coming". But is it a legit account? Here's everything you need to know.
Update: And there's your answer, as of 11:30PM — fake account:
— Matthew Wu ? (@matthewwu) March 21, 2017
The original article follows below.
We've long known that Amazon Shopping was coming to Australia - now we have intriguing evidence to suggest the launch could be sooner than we thought.
We're coming #amazonau
— Australia (@amazon_au) March 21, 2017
The above tweet appeared on Twitter this afternoon. While the account has yet to be verified by Twitter, that's not unusual for a newly launched brand that's only several hours old. So is it legit?
It's worth keeping in mind that other regional Amazon arms — like Amazon UK — use the @AmazonUK naming convention on Twitter, rather than the Amazon_AU convention of this account. However, @AmazonAU is already taken by an inactive account that mostly tweeted about books in its two years of activity.
Regardless of the Twitter account's veracity, there is plenty of evidence in favour of Amazon launching a retail arm — whether it's online shopping or physical retail spaces — into Australia, with several tell-tale job postings on the company's job site. In the listing for an 'optical network operations manager', Amazon Retail is mentioned as a reason for the role's advertisement.
We've reached out to Amazon's local PR arms to confirm the authenticity of the account and will let you know when/if we receive confirmation. Either way, it seems increasingly likely that Amazon will be shaking up the local retail sector sometime this year. We can hardly wait.
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