Microsoft is quite serious about wanting everyone to upgrade to Windows 10 — even folks who shouldn't normally qualify for a free upgrade.
Pirated copies of Windows have been around as long as copies of Windows have been around, and Microsoft's usual approach has been a range of security tools designed to verify that a specific copy of Windows was properly licensed.
That approach appears to be out the (ahem) window with Windows 10, with the software company announcing that as part of its plans to make Windows 10 a free upgrade for existing Windows users, anyone with a "non-geniune" — that is, pirated — copy of Windows 10 would also be eligible to upgrade.
The plan is apparently largely designed to tackle the wide scale problems of piracy in China specifically, but if you are running a hooky copy of Windows, your pirate ship just came in.
Microsoft yesterday confirmed that Windows 10 should see official launch sometime before August this year.