In our discussion of how Apple makes money from developers, we pointed out that revenues from in-app purchases are much more important than the money that comes from selling the apps themselves. Here's further proof on that point, this time from a Windows Phone perspective.
Picture: Getty Images/Justin Sullivan
According to Microsoft's Windows Phone developer blog, in November 53 per cent of revenue for developers came from advertising, 35 per cent from in-app purchases, and 11 per cent from up-front purchasing of apps. Individual sums paid to developers will be higher for in-app purchases than for advertising.
Windows Phone is a minnow compared to Android and iOS, but the lesson appears clear across every platform: people want their apps to be free, but will then give you money for added extras or put up with ads. If you're building a new app, that seems the only sensible path to take.