Apple has announced Australian pricing for its new iPhone 6 and iPhone 6 Plus phones. The question inevitably arises: how much more are Australians paying for the new models than US customers?
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An important point first: don't make the mistake of comparing the Australian prices to the headline prices Apple has announced for the US: $US199 (for the 6) and $US299 (for the 6 Plus). That price requires you to sign up for a two-year contract, while the Australian prices are an outright buy, so they can't be directly compared. (Customers who don't want to pay up front in Australia will be able to sign a contract deal with Optus, Telstra, Virgin Mobile or Vodafone, though prices haven't yet been announced.)
While Apple makes less noise about it, it does also offer contract-free outright buys in the US via T-Mobile. We can compare those prices to the local ones by multiplying them by the current conversion rate ($1US is $AUD1.09) and then adding 10 per cent to account for GST. Here's the comparison:
|Model||AU Price||US Price||Converted||Difference|
|iPhone 6 16GB||$869.00||$649.00||$778.15||$90.85|
|iPhone 6 64GB||$999.00||$749.00||$898.05||$100.95|
|iPhone 6 128GB||$1,129.00||$849.00||$1,017.95||$111.05|
|iPhone 6 Plus 16GB||$999.00||$749.00||$898.05||$100.95|
|iPhone 6 Plus 64GB||$1,129.00||$849.00||$1,017.95||$111.05|
|iPhone 6 Plus 128GB||$1,249.00||$949.00||$1,137.85||$111.15|
So Apple is slugging Australians around $100 more than US customers for most models. (US residents would also have to add sales tax, depending on their state, but that figure varies -- so some might pay close to Australian pricing, while others won't.)
This isn't entirely surprising (we also pay more for iTunes App Store apps), and I don't imagine it will stop people from buying the phone in huge numbers. Nor would it be worth importing the US phone, since it will be network-locked and you'd have to pay postage. But it's a reminder that Apple does like to overcharge Australians.
By the way, no word yet on Australian pricing for the Apple Watch (it will be $US349 when it launches next year), so we can't make that comparison.