Dealhacker: Kogan’s $999 4K TV Is Available Now

Kogan’s hotly-touted 55/” Agora 4K Smart 3D LED TV is now available to purchase for $999. The model comes with a native resolution of 3840×2160 pixels, four USB ports, inbuilt WiFi (802.11 b/g/n) and Google TV support via Android 4.2 — not bad for under $1000. Here are our first impressions.

Ultra HD/4K TVs have been around for a while now, but the technology is still ridiculously expensive even for mid-sized units. If you don’t fancy paying upwards of $8000, Kogan’s $999 offering could represent a decent compromise.

The main caveat to be aware of is that this model isn’t an OLED offering — instead it uses a 55-inch LED panel with a dynamic contrast ratio of 4000:1, a brightness rating of 400cd/m², a refresh rate of 120Hz and a response time of 6.5ms. While we haven’t seen the Kogan Agora 4K Smart 3D LED TV in person, Gizmodo checked it out at this year’s CES and reckoned it’s a surprisingly thin unit with an impressive looking panel.

Some people seem to have an issue with the reliability of Kogan products and the included 12 month warranty doesn’t offer much solace in that regard: we don’t think it’s unreasonable to expect a 24 month warranty on a 4K TV even if it’s “only” $999. (On the plus side, the warranty includes phone support which isn’t always the case with online stores.) Whatever you do, don’t sign up for Kogan’s $159 extended warranty — Australian consumer protection laws should cover you against product failure even if it happens after one year.

Personally, we think most people would be better off waiting when it comes to 4K TVs — you can expect better features and far lower prices to become the norm in years to come. However, if you absolutely must have one now, $999 is a much more sensible price to pay than $8000. To purchase the model, head to Kogan’s online store.

See also: Ask LH: When Should I Buy A 4K TV? | Lifehacker 101: Ultra HD TVs | Can The Splendour Of 4K Save A Crap Movie?

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