Australian Tablet Owners Favour Apple Over Android

We recently reported figures showing that on a global basis, Android tablets outsold Apple. In Australia, though, Apple still remains dominant.

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According to Telsyte, 4.8 million tablets sold in Australia in 2013. Apple accounted for 2.6 million devices, while Android sold 1.9 million. Android sales grew much faster than Apple, though (186 per cent versus 52 per cent). The total user base for tablets in Australia is estimated by Telsyte at 9.4 million.

For developers, whether that makes a difference depends on your audience. If your app is specifically aimed at Australian users, iOS might be a more rewarding choice, at least in the short term. On a global basis, the balance swings to Android. You’ll achieve maximum reach by building for both platforms, but that may well require resources you don’t have.

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