Most people wait until their toothbrush has become a bristle-askew embarrassment before they even think of replacing it with a new one. It’s just not something you usually think about when doing the weekly groceries. But what if you could get toothbrushes delivered directly to your door right on schedule? This is the concept behind ToothbrushDirect; an Aussie startup that will keep your bristles new and shiny for $3.95 per delivery.
Toothbrush picture from Shutterstock
As its name implies, ToothbrushDirect is a toothbrush subscription service that delivers toothbrushes to Australian households at a frequency of the customer’s choosing. A single brush delivered on a monthly basis will cost you $3.85 per delivery, which is automatically charged via PayPal.
There are also family deals available if you want to order multiple brushes. (Five toothbrushes will set you back $10.45 per month, for example.) If a monthly replacement sounds like overkill, you can opt to have toothbrushes delivered every two or three months.
The range is currently limited to a choice of soft or medium brushes which come with a tongue cleaner and side massagers for your gums. It’s worth noting that the toothbrushes aren’t branded. If the company can be believed, the models have been “professionally designed” and “meet strict international standards”.
In terms of pricing, the service seems pretty reasonable: the cheapest toothbrush at Woolworths is around $1.50, but that obviously doesn’t include shipping.
You can find out more about the service via the company’s charmingly low-budget video:
Alternatively, an easier solution is to simply replace your toothbrush whenever you buy new toothpaste — dentists recommend buying a new toothbrush every three-four months which happens to be around the same time that a full-sized tube of toothpaste lasts. Problem solved.