A recent US study suggests that drive-through service at McDonald’s is becoming slower. Has the same thing happened in Australia?
Business Insider reports on a study by QSR Magazine which found that the average time to complete an order was 189.5 seconds — the slowest recorded in 15 years, and nine seconds longer than the industry average. An expanded menu is blamed for the change.
Directly comparing the US experience to Australia needs to be done with caution. In Australia, all McDonald’s outlets produce food to order, so the experience is bound to be a little slower. The menu is also quite different to that offered in the US.
On the other hand, workers in an Australian McDonald’s are paid considerably better than their US counterparts, which might improve service. And a sense of perspective counts: waiting a little over three minutes for food to be served is hardly suffering.
But with that in mind, we’re curious: have you noticed any change in how fast you get your Maccas at drive-through? Tell us your experience, good or bad, in the comments.
McDonald’s Drive-Thrus Are Getting Slower [Business Insider]