McDonald’s is launching a new-look restaurant in the US that boasts an all-you-can-eat fries bar. Intriguingly, the restaurant takes most of its cues from McDonald’s Australia, including touch screen kiosks, table service and Create Your Taste burgers. Could a self-serve fries bar be coming to Australia too?
McDonald’s America has announced a new 2000 square metre restaurant in Missouri that will provide patrons with customisable burgers, digital touch screen menus and all-you-can-eat fries. The latter will presumably be offered for a premium, although pricing has yet to be announced.
McDonald’s Australia has been offering digital touch screens with an emphasis on bespoke burgers since 2014, but the parent company has been a bit slower on the uptake. The first Create Your Taste restaurants only began appearing in the US last year.
With the restaurant taking many of its design cues from Australia, we imagine local Macca’s representatives will be monitoring the success of the launch with keen interest. Could an all-you-can-eat fries bar be heading Down Under?
The main stumbling block would be Australia’s food standards which are stricter than America’s. For example, the laws surrounding kilojoule displays would make all-you-can eat fries problematic. Plus, the bad publicity would be substantial, arguably negating any boosts in profits that the initiative would bring in.
We’ve contacted McDonald’s Australia about the all-you-can-eat fries to see whether there are any plans to bring the initiative to Aussie customers. Watch this space!
[Via Business Insider]