The Apostrophe Rule: When In Doubt, Don’t

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The Apostrophe Rule: When In Doubt, Don’t


Retailers get apostrophe usage wrong so often that the term greengrocers’ apostrophe has become synonymous with punctuation in the wrong place. This picture presents a rare double: someone misusing an apostrophe twice in a single sign in two different ways.

I snapped this shot in New Orleans during our recent trip for TechEd 2013. Neither apostrophe is necessary, and the sign would be more accurate if both were omitted. The best solution woud be no S on the end and the word ‘each’ after the price, but let’s take it one step at a time.

Not confident in your own apostrophe usage? Can’t see what’s wrong with the sign? Check out our comprehensive guide to avoid the most common errors. Accuracy matters.

Lifehacker’s Mind Your Language column offers bossy advice on improving your writing.

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