Click Frenzy Returns For Mother's Day

Remember Click Frenzy? That monolithic marketing exercise (read: failure) that made a laughingstock of traditional retailers and their attempts to be hip, online sellers? Well, it's happening again.

Online Shopping picture from Shutterstock

AAP reports that the next Click Frenzy sale will be held on 23 April to cash in on Mother's Day. The head of the Click Frenzy outfit says that their network wasn't ready for 1 million visitors last time. This time they're apparently ready for 3 million.

Honestly, Click Frenzy will still probably have paltry savings and half-arsed "deals", but I imagine it will actually work quite well this time around, technically speaking. The Click Frenzy organisers will most likely spring for better network capacity so that their website doesn't fold in the first 30 seconds again, and retailers are likely to also prop up their ailing infrastructure to support traffic, too, but none of that actually matters.

Shoppers still have the sour taste of the last Click Frenzy in their mouths, and they aren't likely to take another bite so soon after the last epic online fail. Either way, we'll be on hand to bring you the tech specials on the day and to laugh at the eventual catastrophe.

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    Luke, did you check out any of the deals at Click Frenzy (if you were able to get onto the site)? I would say they definitely delivered on the deals, there just weren't enough to cope with the demand.
    This event (Black Friday) in the USA is massive and I am all for supporting these guys to get us up to a similar level. Online is currently dominated by a few too many pure plays who are starting to increase prices now that they have large names.

    Before you go slinging mud, think about the big picture in what these guys are trying to achieve.

      What they are trying to achieve is to line their own pockets - they charge the companies for being promoted on their site and then fail to deliver uptime. The specials were OK - some great but mostly meh.

      And Black Friday is entirely different - there's no central site. Companies put up the specials and let the people come to them.

      Black Friday is massive in America for sure but I don't think Black Friday is a fair comparison to Click Frenzy as Black Friday sales are not exclusively on line and are certainly not limited by the bottleneck of a single site, moreover many of the Black Friday specials are advertised by retailers in advance and thus it doesn't rely solely on impulse buying

      If it was anything like Black Friday, then yeah, great. But it isn't.

      I had a look (albeit late in the game) and the sales were mostly around the 10% mark. Sorry, not worth the trouble...

    Looks like they're using Amazon (AWS) this time...

    $ dig any

    ; <<>> DiG 9.8.3-P1 <<>> any
    ;; global options: +cmd
    ;; Got answer:
    ;; ->>HEADER<<- opcode: QUERY, status: NOERROR, id: 57125
    ;; flags: qr rd ra; QUERY: 1, ANSWER: 4, AUTHORITY: 0, ADDITIONAL: 4

    ; IN ANY

    ;; ANSWER SECTION: 86260 IN NS 86260 IN NS 86260 IN NS 86260 IN NS

      Definitely worth it for something like this, Instant scalability and load balancing. Costs a bit more but worth it.

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