A new group deal site seems to pop up every time I blink, but most focus on restaurant deals, spa visits and other experiences. CarJoy offers group discounts on a rather more expensive and permanent item: a new car.
The principle is the same as other group deal sites: a specified model of car is offered for a fixed price, which is met if enough people sign up for the deal. Reflecting the bigger investment involved, the deals run for a fortnight rather than the more typical one-day period.
To discourage unwanted signups, potential customers have to provide credit card details for a $299 bond before bidding, though this isn't charged until the deal goes through and is deducted from the final purchase price. Delivery is arranged through a dealer (a list of participating dealers is included as part of the pitch, apparently).
Right now, the site is in signup mode, but its first deal, offering a Mazda 3 Neo to Sydney drivers, is set to launch July 1.
Would you buy a car via a group deal (perhaps after "kicking the tyres" with some pre-signup research?) Share your thoughts in the comments.