As expected, group deals site Groupon has fully launched in Australia today, though it is sticking to the name Stardeals (having missed out on grabbing its “own” domain). Right now, there are only deals for Sydney, Melbourne, Brisbane and Perth on offer.
In a clear bid to grab some attention from its rival while group deals are in the news, Cudo launched the results of a survey today which found that one in four Australians had made a purchase on a group deal site in the past 12 months — not bad for a fairly new category. That said, with so many contenders aiming at this market, I can’t imagine they’re all going to succeed in the long run. I also think Groupon deserves a bollocking for writing “Groupon translates to ‘Stardeals’ in Australian” in its launch announcement. What do you think?