In March, TV stations will finally begin taking viewer complaints online. Now radio is also belatedly joining the electronic era, with a new code of practice requiring that listener complaints can be made via the net.
Picture by imh
Mumbrella reports that the new ACMA-backed commercial radio code of practice includes provisions for allowing electronic complaints for the first time (as well as a number of changes to overall standards, reflecting some of the more controversial radio moments of recent years). Unlike the TV codes, which took a considerable time to implement, the radio standards come into place immediately. The only let-out is that the station must have “technological capacity”, a point which would be hard to argue by stations already offering online streaming.