Research suggests that we still turn to email as the first thing we check online in the morning. Is that part of your routine?
In an age of social media, you might think that email was old hat, but it’s not so according to research from ExactTarget that suggests that unless you’re in the 18-24 age bracket, the most likely online activity you’re going to start the day with is checking email, with 71 per cent of those surveyed starting their day that way; Facebook (17 per cent) and news sites (6 per cent) took the other two spots. Social media activities dominated the 18-24 age bracket.
In terms of access devices, our first port of call is still the computer at 74 per cent with 14 per cent on mobile devices; the rest wait until they access a device outside the home.
As always, you can prove anything with statistics — 321 per cent of people know that — but it’s an interesting insight. I’m guilty of checking email first thing, although it’s been a long time since I was 24. Then again, I do that on a mobile device — usually one that’s charging by my bedside overnight. What’s your first online daily activity?
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