Nearly all great ideas follow a similar creative process, and this article explains how this process works. Understanding this is important because creative thinking is one of the most useful skills you can possess. Nearly every problem you face in work and in life can benefit from creative solutions, lateral thinking and innovative ideas.
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Weta Digital. You may have heard of this visual effects company based in Wellington, New Zealand. It's co-owned by Peter Jackson and most famous for doing the digital special effects work for the Lord of the Rings trilogy, Avatar and many more films. It is by far one of the most successful businesses to have come out of New Zealand and one of the factors that contribute to its success is it's willingness to go the extra mile for its clients. Sounds cliché but one Weta executive explains why it's worth doing so.