If you’re planning to buy a brand-new iPhone XS, iPhone XS Max or iPhone XR, there’s one big thing you’ll want to do after you’ve secured your preorder (if you manage to get one with reasonable shipping times). Make an appointment on your calendar for iPhone pickup day... and set a calendar appointment for exactly two weeks later. Call it “Are You Really Sure?” Day.

If you’re planning to preorder a new iPhone XS or Apple Watch Series 4, you’re best off doing to today. All three devices — the iPhone XS, iPhone XS Max and Apple Watch Series 4 — will be eligible for preordering at 5:01PM AEST.

Apple's retail stores have driven to be a boon for the company and their shopping centre landlords. Walk past any store and you'll find them a busy hive of activity that brings foot traffic to all around rhem. And while many of the potential customers in the stores are just "tyre kickers", looking what Apple has to offer or filching the free wifi, they have also proven to be the death of the local Apple reseller. And another is now facing down Apple as the Cupertino behemoth sets up shop in Melbourne.

The bright, friendly facade of the Apple store hides some weird stuff, according to current and former employees. Porn-stuffed laptops, positivity police and an anti-gossip gestapo: Welcome to the real Apple Store.